Strategy & Consulting

Business Analysis & Consulting

The success of your business only comes with the knowledge of evaluation of your customers' needs, business trends, strategies and tactics, and research. Our business analysis and consulting services help you make your way through the narrow roads of hardship. We provide strategic Business Analysis and Consulting Services so that you can digitally grow your business online.

Four Key Concepts of Business Analysis and Consulting:

  1. Research Your Target Audience
  2. Identify Opportunities for Digital Growth
  3. Online Success Takes Time
  4. Take Time to Measure and Re-Evaluate

We help you in applying sophisticated quantitative techniques to help with decisions, particularly at the strategic levels. Exact analysis of your business needs and effective consultancy is a key to competitiveness.

Business Analysis & Consulting

Brand Identity

Your logo is not your brand. Brand is a nexus of consumer perceptions and emotions about your company and its products. Think of brand identity as the set of values and ideas that you want people to associate with your company. Design can help you express these ideas to the public.

Here are some aspects of a great website that emphasizes your business's uniqueness and establishes your brand:

  • Logo Design
  • Optimized Content
  • Call to Action
  • Colors and Fonts
  • Apps and Widgets
Profile Selections

Campaign Strategy

A campaign is a sustained effort that is slightly beyond your day-to-day business but still connected to it in some way. Integrated campaign strategy involves selecting the right mix of marketing tools or channels to reach and influence your audience to meet your campaign objectives. For every single campaign you take on, you need to have a master plan: a set of clearly-defined goals, a finite start and end date, and a means of tracking your successes (and failures).

Things to Consider Before You Create an Online Campaign:

  • Develop Brand Name and Image Before Starting Communications
  • Setting the Objective for the Campaign
  • Study Your Competitors
  • Study the Market

Tools for Online Campaign Success:

  • Social Media
  • SEO
  • Email
  • YouTube Videos
  • Slideshare Presentations
  • Online Ads
Campaign Strategy

Content Strategy & Copywriting

Content strategy is simply the act of creating a structure for generating content and a framework for displaying that content in place, according to set goals. Content strategy is all about treating content like it’s part of the design process, rather than an "extra" to be added in later. In other words, it’s all about creating content side by side with the other creative processes that go into a web design.

Copywriting is the art of convincing your reader to take a specific action. We combine great copywriting with content strategy to best get your message to your visitors.

Content Strategy

Information Architecture & User Experience

Information architecture (IA) focuses on organizing, structuring, and labeling content in an effective and sustainable way. The goal is to help users find information and complete tasks. User Experience (UX) is the way a person feels about using a product, system or service. This includes a person’s perceptions of the practical aspects such as utility, ease of use and efficiency of the system.

A usable experience is easy, simple and gets the job done. An engaging experience does all of that and instills a lasting impression on the user.

Information Architecture & User Experience

Traffic Reports

Traffic reports give you information about your website and the users visiting it.

It can answer these questions for you:

  • How many different people visit your site?
  • What days and times do they visit?
  • Where do customers come from?
  • What keywords did they use to find your site?
  • What pages did they view on your site?
  • What page did they exit your site from?
Traffic Reports